Michelle Chan - Maryknoll Convent School (Secondary section)
This is the first time I have attended a talk about marketing. I found this talk about Manning’s Cat very interesting and practical.
Mr. Lee taught us the procedure of producing an advertisement in a simple way. He said the most important things are figuring out how to start and what to say. The first step is to know more about our target customers, which can be categorized into the following aspects: Psychographic vs demographic, segmentation marketing vs mass marketing etc. The second step is to present the whole message in an entertaining way to impress our target customers.
In my opinion, what Mr. Lee said actually embodies the whole advertising industry. The basic concept is fairly simple, knowing your target customers and communicating with them in an entertaining way; so they will buy the products. However, during the whole process, there will be a great deal of hard work to make everything perfect and feasible. Anyway, I am just taking this with a pinch of salt. I do not know much yet, but undoubtedly this talk opens my eyes to this creative industry and I am thankful to that.