BA (Hons) Marketing
De Montfort University (DMU) offers award-winning teaching, modern facilities and a memorable student experience. DMU is in more in-demand than ever and was named as one of the 150 best young universities in the world by the inuential Times Higher Education magazine.
DMU is proud to be awarded the highest possible ranking of Gold in the 2017 Government’s Teaching Excellence Framework. It was named the fifth best university for overall teaching excellence, and the best university in the country for helping students find highly skilled work or further study, in a league table produced by higher education experts Wonkhe based on TEF analysis. This Gold award recognises a range of strengths for which DMU has become well-known: teaching excellence, an outstanding student experience, high student employability, a wide range of volunteering opportunities, a determination to widen participation in higher education, and an unwavering commitment to improving student achievement.
Based in Leicester, in the heart of England, DMU considers itself to be a truly global university. It provides a supportive learning environment in which students are encouraged to improve their skills, be creative and defy the odds.
By choosing to study in the Faculty of Business and Law you will be joining a truly global community of over 6,000 students studying undergraduate, postgraduate, research and professional programmes. The diverse student community includes a growing population of international students from around the world with over 100 nationalities represented in addition to many professionals studying part-time or by distance learning, both in the UK and overseas. Our successful graduates have gone onto work at world-leading companies such as Vauxhall, PwC, KPMG, BT, and Microsoft.
Programme Code 課程編號
About the Programme 課程簡介
The programme aims to equip students with the skills, competencies and knowledge to contribute to the marketing function within an organisation. It has a very good first year of study for students to understand the major functions of a typical business organisation. This is followed by the second year of in-depth study of major marketing subjects. In their final year of study, students will be able to apply their knowledge gained and skills acquired in previous years to work on projects in higher level modules. Students who successfully completed the programme are eligible to apply credit exemption from the Chartered Institute of Marketing (CIM). Hong Kong students will get the same status as the DMU’s BA (Hons) Marketing graduates in UK. Graduates are able to pursue career in advertising and marketing communication, public relations, customer service, digital marketing areas.
Programme Structure 課程結構
Programme Features 課程特色
- Well-designed programme with both conventional and digital marketing modules
- Practical modules included to cater for local employment market
- Preparation for graduates to further their postgraduate study in local and/or UK tertiary institutions
- Same exemption status from UK professional marketing association as that for students in UK
- Fully supported with DMU University online learning platform and library facilities throughout the programme