De Montfort University (DMU) is a dynamic and inclusive 21st-century university, one with a history of teaching, training and developing talent that can be traced back 150 years. Today, DMU strives to continue building a strong reputation, one founded on proven academic excellence, a clear focus on graduate careers, and on our continuing global outlook.
DMU achieved the Gold-level award in the Teaching Excellence Framework, the highest available in this UK Government-endorsed measure of teaching quality in higher education. Employability is embedded into the curriculum in every faculty and DMU graduates have won Oscars and gone on to secure great jobs with Barclays’ corporate arm, the BBC, BMW, HSBC, NASA, Nike and others. Our students and graduates continued to strike out, succeed and impress in 2020.
From 2020, DMU’s award-winning DMU Global programme is offering students hundreds of online opportunities to experience different cultures and ways of learning, so boosting their job opportunities and helping them develop a range of key skills.
DMU is in the top 10% of institutions overall recognised by the Times Higher Education’s 2020 Impact Ranking league table for our work on the United Nations’ Strategic Development Goals. DMU has halved its energy-related carbon emissions one year ahead of target, an achievement announced at the 2020 Sustainable Development Goals Conference; the university has recycled 91% of its non-residential waste. DMU is ranked in the top 50 universities in the world for sustainability in the Times Higher Education rankings.
The Faculty of Business and Law delivers a wide range of undergraduate and postgraduate courses, including accounting, business management and entrepreneurship, economics, law, international relations, politics, marketing, and human resource management; each one is designed with employability in mind. Housed in the Hugh Aston Building, the faculty is recognised for its quality teaching, leading edge research and excellent links with industry and with business figures.
Programme Aims & Features
The programme aims to equip students with the skills, competencies and knowledge to contribute to the marketing function within an organisation. The first year of study is very good for students to understand the major functions of a typical business organisation. Followed by the second year of major marketing study. In their final year, students will be able to apply their knowledge gained and skills acquired in previous years to work on projects in higher level modules. Students who successfully completed the programme are eligible to apply credit exemption from the Chartered Institute of Marketing (CIM). Hong Kong students will get the same status as the DMU’s BA (Hons) Marketing graduates in UK. Graduates are able to pursue career in advertising and marketing communication, public relations, customer service, digital marketing areas.
- Well-designed programme with both conventional and digital marketing modules
- Practical modules included to cater for local employment market
- Preparation for graduates to further their postgraduate study in local and/or UK tertiary institutions
- Same exemption status from UK professional marketing association as that for students in UK
- Fully supported with DMU University online learning platform and library facilities throughout the programme
Programme Leader's Sharing
Dr Irene Szeto
Programme Leader (HK)
“Marketing paves the way to success in every business. This 3-year UK degree programme provides you a broad range of transferable skills and practices that are valued by the employers. I look forward to seeing our graduates equipped with the latest digital and interactive marketing applications to work in various sectors/industries.”
Hau Lok Yi
(Year 2 student)
“The focus of this programme allowed me to gain a deeper insight into the field of Marketing. It did not only escalate my knowledge of digital marketing but also enhanced my interest in becoming an outstanding marketer in the foreseeable future.”