BA (Hons) Marketing

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BA (Hons) Marketing
市場學榮譽文學士

De Montfort University (DMU) is a dynamic and inclusive 21st-century university, one with a proudly global outlook and history that can be traced back 150 years.  Today, DMU continues to build a strong reputation, founded on proven academic excellence, a clear focus on graduate careers, and on international impact and collaboration. 

 
DMU achieved the highest, Gold-level award in the Teaching Excellence Framework, the only UK Government-endorsed measure of teaching quality in higher education. We were placed in the top 20 UK universities for Graduate Prospects in the respected Sunday Times Good University Guide 2020, a measure of how employable DMU students are on leaving university; employability is embedded into the curriculum in every faculty.  DMU graduates have won Oscars, and gone on to secure great jobs with Barclays’ corporate arm, the BBC, BMW,  HSBC, NASA, Nike and others.
 
We are proud of our diverse and multinational university community, which includes people from 130 countries.  Every DMU student is encouraged to gain experience of the world directly.  The accessible DMU Global international travel opportunities that we offer are designed to support academic study, build confidence and experience, and to give participants an advantage in the competitive world jobs market. DMU Global has taken more than 13,000 DMU students on international experiences in 65 countries. 
 
One of DMU’s most significant international collaborations at present is our involvement with the United Nations. We have embedded into the curriculum the UN’s 17 Sustainability Development Goals, designed to address global challenges including climate change.

 

Programme Code 課程編號

203-19071

About the Programme 課程簡介

The programme aims to equip students with the skills, competencies and knowledge to contribute to the marketing function within an organisation.  It has a very good first year of study for students to understand the major functions of a typical business organisation. This is followed by the second year of in-depth study of major marketing subjects. In their final year of study, students will be able to apply their knowledge gained and skills acquired in previous years to work on projects in higher level modules. Students who successfully completed the programme are eligible to apply credit exemption from the Chartered Institute of Marketing (CIM).  Hong Kong students will get the same status as the DMU’s BA (Hons) Marketing graduates in UK. Graduates are able to pursue career in advertising and marketing communication, public relations, customer service, digital marketing areas.

本課程旨在讓學生掌握營銷技能及相關知識,能夠運用所學於各類型機構中發揮市場營銷職能。課程由淺入深,先讓學生了解商業機構的運作,透過學習市場學的理論,從而將理論及知識應用於各類專題報告中。完成課程後,畢業生可獲英國特許市務學會(CIM)豁免其課程之部份學分。此學位由DMU頒授,畢業生出路廣闊,可從事廣告和營銷傳播、公共關係、客戶服務及數碼營銷等職業。

Programme Structure 課程結構

Programme Structure 課程結構

Programme Features 課程特色

  • Fully supported with DMU University online learning platform and library facilities throughout the programme
  • Same exemption status from UK professional marketing association as that for students in UK
  • Preparation for graduates to further their postgraduate study in local and/or UK tertiary institutions
  • Practical modules included to cater for local employment market
  • Well-designed programme with both conventional and digital marketing modules
  • 課程設計全面,可同時學習傳統和數碼營銷之知識
  • 課程內容實用,切合本地就業市場之需要
  • 畢業生可選擇於本地或英國大學升讀碩士課程
  • 學位由DMU頒授,畢業生可獲英國市場營銷專業協會認可之豁免
  • 學生可使用DMU大學網上學習平台和圖書館設施

Programme Leader Sharing

Mr Y O LAM              
Programme Leader (HK)
 
The programme is aimed to provide students with the high quality education in theories, competencies and innovations, in the pursuit of knowledge and academia to manage the various aspects of marketing, social media, and digitalization in organizations. Students can be enriched their marketing experience for further career development by a series of student activities provided by SCOPE.

 

Enquiries 查詢

Tel 3442 2369 / 3442 7423
E-mail bm@scope.edu

BA (Hons) Marketing is recognized under the Qualifications Framework Level 5, QR Registration Number: 19/000110/L5 Validity Period: 01/09/2019 to 31/08/2023.
This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance (reference number 452938(5)). It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead
 
<市場學榮譽文學士>在資歷架構下獲得認可。資歷級別: 第五級,資歷名冊登記號碼: 19/000110/L5,登記有效期: 由01/09/2019至31/08/2023。
本課程已獲非本地高等及專業教育(規管)條例豁免註冊(參考編號: 452938(5)),個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。