BA (Hons) Marketing

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BA (Hons) Marketing
市場學榮譽文學士

De Montfort University (DMU) offers award-winning teaching, modern facilities and a memorable student experience. DMU is in more in-demand than ever and was named as one of the 150 best young universities in the world by the inuential Times Higher Education magazine.

DMU is proud to be awarded the highest possible ranking of Gold in the 2017 Government’s Teaching Excellence Framework. It was named the fifth best university for overall teaching excellence, and the best university in the country for helping students find highly skilled work or further study, in a league table produced by higher education experts Wonkhe based on TEF analysis. This Gold award recognises a range of strengths for which DMU has become well-known: teaching excellence, an outstanding student experience, high student employability, a wide range of volunteering opportunities, a determination to widen participation in higher education, and an unwavering commitment to improving student achievement.

Based in Leicester, in the heart of England, DMU considers itself to be a truly global university. It provides a supportive learning environment in which students are encouraged to improve their skills, be creative and defy the odds. 

By choosing to study in the Faculty of Business and Law you will be joining a truly global community of over 6,000 students studying undergraduate, postgraduate, research and professional programmes. The diverse student community includes a growing population of international students from around the world with over 100 nationalities represented in addition to many professionals studying part-time or by distance learning, both in the UK and overseas. Our successful graduates have gone onto work at world-leading companies such as Vauxhall, PwC, KPMG, BT, and Microsoft.

Programme Code 課程編號

193-19071

About the Programme 課程簡介

The programme aims to equip students with the skills, competencies and knowledge to contribute to the marketing function within an organisation. It has a very good first year of study for students to understand the major functions of a typical business organisation. This is followed by the second year of in-depth study of major marketing subjects. In their final year of study, students will be able to apply their knowledge gained and skills acquired in previous years to work on projects in higher level modules. Students who successfully completed the programme are eligible to apply credit exemption from the Chartered Institute of Marketing (CIM). Hong Kong students will get the same status as the DMU’s BA (Hons) Marketing graduates in UK. Graduates are able to pursue career in advertising and marketing communication, public relations, customer service, digital marketing areas.

本課程旨在讓學生掌握營銷技能及相關知識,能夠運用所學於各類型機構中發揮市場營銷職能。課程由淺入深,先讓學生了解商業機構的運作,透過學習市場學的理論,從而將理論及知識應用於各類專題報告中。完成課程後,畢業生可獲英國特許市務學會(CIM)豁免其課程之部份學分。此學位由DMU頒授,畢業生出路廣闊,可從事廣告和營銷傳播、公共關係、客戶服務及數碼營銷等職業。

Programme Structure 課程結構

Programme Structure 課程結構

Programme Features 課程特色

  • Well-designed programme with both conventional and digital marketing modules
  • Practical modules included to cater for local employment market
  • Preparation for graduates to further their postgraduate study in local and/or UK tertiary institutions
  • Same exemption status from UK professional marketing association as that for students in UK
  • Fully supported with DMU University online learning platform and library facilities throughout the programme
  • 課程設計全面,可同時學習傳統和數碼營銷之知識
  • 課程內容實用,切合本地就業市場之需要
  • 畢業生可選擇於本地或英國大學升讀碩士課程
  • 學位由DMU頒授,畢業生可獲英國市場營銷專業協會認可之豁免
  • 學生可使用DMU大學網上學習平台和圖書館設施

Enquiries 查詢

Tel 3442 2369 / 3442 7423
E-mail bm@scope.edu

BA (Hons) Marketing is recognized under the Qualifications Framework Level 5, QR Registration Number: 19/000110/L5, Validity Period: 01/09/2019 to 31/08/2023. 
This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance (reference number 452938(5)). It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.

<市場學榮譽文學士>在資歷架構下獲得認可。資歷級別: 第五級,資歷名冊登記號碼: 19/000110/L5,登記有效期: 由01/09/2019 至31/08/2023。
本課程已獲非本地高等及專業教育(規管)條例豁免註冊(參考編號: 452938(5)),個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。