BA (Hons) Marketing
De Montfort University (DMU) is a dynamic and inclusive 21st-century university, one with a proudly global outlook and history that can be traced back 150 years. Today, DMU continues to build a strong reputation, founded on proven academic excellence, a clear focus on graduate careers, and on international impact and collaboration.
DMU achieved the highest, Gold-level award in the Teaching Excellence Framework, the only UK Government-endorsed measure of teaching quality in higher education. We were placed in the top 20 UK universities for Graduate Prospects in the respected Sunday Times Good University Guide 2020, a measure of how employable DMU students are on leaving university; employability is embedded into the curriculum in every faculty. DMU graduates have won Oscars, and gone on to secure great jobs with Barclays’ corporate arm, the BBC, BMW, HSBC, NASA, Nike and others.
We are proud of our diverse and multinational university community, which includes people from 130 countries. Every DMU student is encouraged to gain experience of the world directly. The accessible DMU Global international travel opportunities that we offer are designed to support academic study, build confidence and experience, and to give participants an advantage in the competitive world jobs market. DMU Global has taken more than 13,000 DMU students on international experiences in 65 countries.
One of DMU’s most significant international collaborations at present is our involvement with the United Nations. We have embedded into the curriculum the UN’s 17 Sustainability Development Goals, designed to address global challenges including climate change.
Programme Code 課程編號
About the Programme 課程簡介
The programme aims to equip students with the skills, competencies and knowledge to contribute to the marketing function within an organisation. It has a very good first year of study for students to understand the major functions of a typical business organisation. This is followed by the second year of in-depth study of major marketing subjects. In their final year of study, students will be able to apply their knowledge gained and skills acquired in previous years to work on projects in higher level modules. Students who successfully completed the programme are eligible to apply credit exemption from the Chartered Institute of Marketing (CIM). Hong Kong students will get the same status as the DMU’s BA (Hons) Marketing graduates in UK. Graduates are able to pursue career in advertising and marketing communication, public relations, customer service, digital marketing areas.
Programme Structure 課程結構
Programme Features 課程特色
- Fully supported with DMU University online learning platform and library facilities throughout the programme
- Same exemption status from UK professional marketing association as that for students in UK
- Preparation for graduates to further their postgraduate study in local and/or UK tertiary institutions
- Practical modules included to cater for local employment market
- Well-designed programme with both conventional and digital marketing modules
Programme Leader Sharing
Mr Y O LAM
Programme Leader (HK)
The programme is aimed to provide students with the high quality education in theories, competencies and innovations, in the pursuit of knowledge and academia to manage the various aspects of marketing, social media, and digitalization in organizations. Students can be enriched their marketing experience for further career development by a series of student activities provided by SCOPE.