De Montfort University         

BA (Hons) Marketing

Awarding University

De Montfort UniversityDe Montfort University (DMU) is a dynamic and inclusive 21st-century university, one with a history of teaching, training and developing talent that can be traced back 150 years. Today, DMU strives to continue building a strong reputation, one founded on proven academic excellence, a clear focus on graduate careers, and on our continuing global outlook.

DMU achieved the Gold-level award in the Teaching Excellence Framework, the highest available in this UK Government-endorsed measure of teaching quality in higher education. Employability is embedded into the curriculum in every faculty and DMU graduates have won Oscars and gone on to secure great jobs with Barclays’ corporate arm, the BBC, BMW, HSBC, NASA, Nike and others. Our students and graduates continued to strike out, succeed and impress in 2020.

From 2020, DMU’s award-winning DMU Global programme is offering students hundreds of online opportunities to experience different cultures and ways of learning, so boosting their job opportunities and helping them develop a range of key skills.

DMU is in the top 10% of institutions overall recognised by the Times Higher Education’s 2020 Impact Ranking league table for our work on the United Nations’ Strategic Development Goals. DMU has halved its energy-related carbon emissions one year ahead of target, an achievement announced at the 2020 Sustainable Development Goals Conference; the university has recycled 91% of its non-residential waste. DMU is ranked in the top 50 universities in the world for sustainability in the Times Higher Education rankings.

The Faculty of Business and Law delivers a wide range of undergraduate and postgraduate courses, including accounting, business management and entrepreneurship, economics, law, international relations, politics, marketing, and human resource management; each one is designed with employability in mind. Housed in the Hugh Aston Building, the faculty is recognised for its quality teaching, leading edge research and excellent links with industry and with business figures.

Basic Information

Programme Code 213-19071
Commencement Date October 2021**
Application Fee HK$160+
Tuition Fee^

Total – HK$248,400

  Year 1 – HK$55,200
  Year 2 – HK$69,000
  Year 3 – HK$124,200
Enquiry Tel: 3442 2369/ 3442 7423
WhatsApp Enquiry 64107628

+Application fee can be waived through online application.

^There will be slight variations in the tuition fees based on the credits of study, but the total amount will remain unchanged.

**Diploma in International Degree Foundation will commence in mid-August 2021.

Programme Aims & Features

Programme Aims

The programme aims to equip students with the skills, competencies and knowledge to contribute to the marketing function within an organisation. The first year of study is very good for students to understand the major functions of a typical business organisation. Followed by the second year of major marketing study. In their final year, students will be able to apply their knowledge gained and skills acquired in previous years to work on projects in higher level modules. Students who successfully completed the programme are eligible to apply credit exemption from the Chartered Institute of Marketing (CIM). Hong Kong students will get the same status as the DMU’s BA (Hons) Marketing graduates in UK. Graduates are able to pursue career in advertising and marketing communication, public relations, customer service, digital marketing areas.


Programme Features

  • Well-designed programme with both conventional and digital marketing modules
  • Practical modules included to cater for local employment market
  • Preparation for graduates to further their postgraduate study in local and/or UK tertiary institutions
  • Same exemption status from UK professional marketing association as that for students in UK
  • Fully supported with DMU University online learning platform and library facilities throughout the programme
  • 課程設計全面,可同時學習傳統和數碼營銷之知識
  • 課程內容實用,切合本地就業市場之需要
  • 畢業生可選擇於本地或英國大學升讀碩士課程
  • 學位由DMU頒授,畢業生可獲英國市場營銷專業協會認可及學分豁免
  • 學生可使用DMU大學網上學習平台和圖書館設施

Programme Structure

Programme Structure 課程結構


Admission Route 入學途徑

Programme Leader's Sharing

Dr Irene Szeto
Programme Leader (HK)

“Marketing paves the way to success in every business. This 3-year UK degree programme provides you a broad range of transferable skills and practices that are valued by the employers. I look forward to seeing our graduates equipped with the latest digital and interactive marketing applications to work in various sectors/industries.”

Student's Sharing

Hau Lok Yi
(Year 2 student)

“The focus of this programme allowed me to gain a deeper insight into the field of Marketing. It did not only escalate my knowledge of digital marketing but also enhanced my interest in becoming an outstanding marketer in the foreseeable future.”

Video Corner

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三年制英國大學榮譽學士課程 - 學生篇
Our Students
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Our Parents
Admission Route
Tuition Fees


BA (Hons) Marketing is recognized under the Qualifications Framework Level 5, QR Registration Number: 19/000110/L5 Validity Period: 01/09/2019 to 31/08/2023.

This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance (reference number 452938(5)). It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.

<市場學榮譽文學士>在資歷架構下獲得認可。資歷級別: 第五級,資歷名冊登記號碼: 19/000110/L5,登記有效期: 由01/09/2019至31/08/2023。

本課程已獲非本地高等及專業教育(規管)條例豁免註冊(參考編號: 452938(5)),個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。



在港修讀 CityU SCOPE
三年制英國大學榮譽學士課程 - 學生篇

在港修讀 CityU SCOPE
三年制英國大學榮譽學士課程 - 家長篇