Programme Details

BA/BA (Hons) Marketing Management
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Our Exchange Students @ ENU
  Our Exchange Students @ ENU  
Students Gathering Photo@ Edinburgh in 2020
  Students Gathering Photo@ Edinburg in 2020  
Alumni Dinner 2019
  Alumni Dinner 2019  
Students taking Live Project @UK
  Students taking Live Project @UK  
Alumni Activity @HK Club
  Alumni Activities @HK Club  
Overseas Study Opportunity
  Overseas Study Opportunity Overseas Study Opportunity  
  Overseas Study Opportunity Overseas Study Opportunity  
ENU Vice Chancellor and Our Students @UK Campus (27 February 2019)
Students receiving Scholarships @UK campus
  Students receiving Scholarships @UK campus  

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Qualifications Framework This programme is recognized under the Qualifications Framework.

QF Level: 5
QR Registration Number: 12/000153/5 [BA(Hons)] ;
                                          12/000154/5 [BA]
Validity Period : 1 September 2012 to 31 August 2025
Locally Accredited
Recognized under Hong Kong
Qualifications Framework Level 5, same
level as local bachelor's degrees



Edinburgh Napier University

Edinburgh Napier University is one of CityU SCOPE's largest UK partners of Higher Education in Hong Kong. Edinburgh Napier delivers the skills and experience that matter.  It combines professional know-how with an academic approach and work-related learning to help its students succeed beyond university. Meanwhile, its research approach shapes the world around us, improving lives in Scotland and across the globe. 

Edinburgh Napier is one of the largest universities in Scotland, with almost 20,000 students. It is split into six Schools: The Business School, School of Arts & Creative Industries; School of Computing; School of Engineering & the Built Environment; School of Applied Sciences; and School of Health & Social Care.  The University has approximately 1,500 staff and offers around 300 undergraduate and postgraduate programmes, as well as an extensive range of short courses for industry and commerce. Many of its short courses have been tailored to fit international clients’ needs and are delivered abroad.

The Business School

The Business School is one of the largest and modern Business Schools in Scotland with more than 8,500 students.  It offers a wide range of Business, Finance, Hospitality and Tourism courses at undergraduate and postgraduate levels. 

The Business School has been working with SCOPE at City University of Hong Kong since 1997, providing learning opportunities for students in Hong Kong to articulate from their associate degree and diploma programmes onto a number of our honours degree and degree programmes.

The School is the home to four subject groups, namely: Management; Accounting, Finance & Law; and Tourism & Languages and Marketing.  The Marketing subject group offers the Marketing undergraduate and postgraduate degrees in the UK and Hong Kong.  Our degrees focus on Marketing Management at both the strategic and tactical levels.

Edinburgh Napier University Scholorship

Scholarships are offered to students on this programme, with outstanding prior academic achievements. An award is also offered to an Honours student with outstanding performance in the programme.

Overseas Study Opportunity

In Trimester 2 students on this programme will have a valuable opportunity to study in the UK campus of Edinburgh Napier University for a whole trimester. Bursaries may be available for eligible students.

Summer International Festivals in Edinburgh

Students will have an opportunity to visit to Scotland in the summer for two weeks.  They will have the opportunity to learn about Scottish culture and participate in the Edinburgh International Festival.  Bursaries may be available for eligible students.

Outstanding Reputation

Edinburgh Napier University’s recent achievements include:

  • The top-ranked Scottish Modern University (The Times/Sunday Times Good University Guide 2021).
  • In the top 10 UK Modern Universities for Graduate Prospects (The Guardian University Guide 2021).
  • Top 10 UK modern university for Business (The Guardian University Guide 2021).
  • The top Scottish Modern University for Marketing (The Complete University Guide 2019).
  • 95% of our graduates are in work or further education six months after graduation (HESA 2016/2017).
  • Times Higher Education ranks Edinburgh Napier in top 5% world universities.
  • It is number 1 in the UK for nurturing student talent, according to the 2017 Guardian University Guide. This compares entry requirements with final degree awards to produce an added value score.
  • It is the largest UK provider of higher education in Hong Kong, with more than 3,000 students studying there.
  • More than half of its research was related either "world-leading" or "internationally excellent" in the 2014 Research Excellence Framework (REF).
  • It is internationally recognised: in the recent QS Stars international university rankings, the quality of its teaching, internationalisation and employability were all officially recognised, with the University scoring five stars in each category.
  • The Business is ranked in the UK’s top ten “EXCELLENT Business School with reinforcing international influence” (3 Palmes category) by the Eduniversal Worldwide Business School Ranking 2015.
  • Edinburgh Napier has been offering Marketing programmes in HK since 2000.  The graduates of our Marketing programmes will shortly reach around 2,500.


BA/BA (Hons) Marketing Management are exempted programmes under the Non-local Higher and Professional Education (Regulation) Ordinance (Ref. nos.: 452008 [BA (Hons)] & 452009 [BA]). It is a matter of discretion for individual employers to recognise any qualification to which this programme may lead.