Programme Details

BA/BA (Hons) Marketing Management
Suitable for Sub-degree Holders          Apply        Contact Us


1. What are the minimum entrance requirement of the programme?
You should have completed an Associate Degree/ Higher Diploma in business or service related studies with at least one module in marketing. Applicants who have not studied the required module would also be considered and be required to take a bridging course.
2. How long do I need to complete the programme?
In general, you will need 15 months (full-time) or 20 months (part-time) to complete the BA (Hons) programme and 9 months (full-time) or 12 months (part-time) to complete the BA programme.
3. I am a fresh graduate, can I apply for the programme?
Fresh graduates will also be considered. You can submit your application by using your latest academic results, usually 3 trimesters. The admission panel will consider your application and issue a Conditional Offer to you if deemed appropriate, then you will need to submit your final academic result once obtained in June/ July.
4. Is this programme recognized by the Hong Kong Government?
This programme is accredited by HKCAAVQ at Level 5 which is equvelivant to a local degree, hence, it is fully recognised by the Hong Kong Government for employment purposes.
5. Are the teachings conducted by local or overseas academics?
Lectures will be conducted by academic staff from Edinburgh Napier University and CityU SCOPE, while all tutorials are conducted by academic staff from CityU SCOPE.
6. When are the classes held?
The classes of full-time programme will usally be held in the morning and afternoon during weekdays.

For part-time programme, the classes will usually be held during Saturdays, Sundays and weekday evenings.

Examinations for both full-time and part-time programmes will be held during weekdays, Saturdays and Sundays.
7. Where are the classes held?
All classes are held in CityU SCOPE Learning Centres in Kowloon Tong, Tsim Sha Tsui East and Admiralty.