Programme Details

BA/BA (Hons) Marketing Management
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Programme Aims

Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills. This course provides you with the business and creative skills needed to succeed in this fascinating and challenging area.

The programme aims to

  • develop critical and analytical approaches to marketing management and associated disciplines.
  • develop in students key transferable skills.
  • develop in students a knowledge of the relationship between marketing and other business activities.
  • equip students with the necessary knowledge for a career in marketing management and associated disciplines.
  • develop in students a competence in applying marketing theory to practical situations.

The qualification will give you excellent career prospects as you will graduate with industry relevant skills and knowledge, preparing you for work in one of the following areas:

‧ Marketing management
‧ Brand management
‧ Advertising
‧ Market research
‧ Public relations