Programme Details

BA/BA (Hons) Marketing Management
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Programme Structure^

Duration (Part-time)

  • BA - 12 months
  • BA (Hons) - 20 months

Part-time Programme**

Part-time Programme

CEF Continuing Education Fund (CEF) reimbursable modules

# In term-based live project, terms and conditions apply

*The offering of optional modules is subject to sufficient number of enrollments     

^ Edinburgh Napier University and CityU SCOPE reserve the right to vary the programme structure from time to time


Programme Delivery

The programme will be delivered through face-to-face lectures conducted by academic staff of Edinburgh Napier University and City University of Hong Kong (CityU) and supported by tutorials taught by CityU academic staff.


Classes will be held at SCOPE Learning Centres in Kowloon Tong, TST East and/or other designated venues.

Student Support

Students registered in the programme will be issued a CityU SCOPE Student ID Card and an Edinburgh Napier University Matriculation Card.  Services  provisions include access to CityU's Run Run Shaw Library, Computing Services Centres, University's e-Portal, Electronic Services and Student LAN,  as well as electronic resources provided by Edinburgh Napier University.

Assessment and Award

All modules are assessed by coursework and/ or examination. Students will receive the award of BA Marketing Management or BA (Hons) Marketing Management conferred by Edinburgh Napier University upon successful completion of the programme in accordance with the programme requirements.

Further Studies

Students who have completed this programme maybe considered for further education at the postgraduate level.