"SPCA worked with 4 teams of students on 2 projects: “Branding” and “Face-to-Face Fundraising”. During this interaction we are pleased that students showed a fair amount of interest and positive attitude towards the project. The projects are real business problems that our organization is facing. By exposing the students to these real-life problems we hope that they will have an appreciation of what is required in the business world, and possibly offer a “bolt of lightning” solution.
The result is mixed. While some students try hard and go the extra mile, others are still seeing it as simply another university project and thus preclude making effort to really understand the issues deeper and offer practical solutions. The onus is upon all three parties (university, business partner, and students) to ensure that students can get the most out of it. A variation of this scheme, by deeper immersion of the students into the organization, may prove to be more worthwhile in terms of kick-starting their thought process. In summary, it was an interesting and worthwhile exercise for SPCA as a host organization and we are happy to support the program."