Programme Details

BA (Hons) International Tourism and Airline Management
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Module Descriptions

Airport Management
This module provides students with an introduction to all aspects of the operational management of airports including the air travel industry, safety and security, environmental impacts, commercial activities including retails and food and beverage outlets, the organisation of an airport, airport economics and the relationship between the airport and the destinations it serves.
Global Airline Industry
This module is designed to provide you with a thorough and current understanding of the airline industry and the central natural of the global market in determining its success. It will provide and introduction to the science of airline management systems' in the airport and in using the air networks – and analyse the world market determinants that guide it. The module will identify key operational changes for airlines affected by global expectations and competition, with particular focus on catering. Further, this module will facilitate, through case example and theoretical underpinning, evaluative consideration of future determinants for the airline industry.
Organisational Change Management
This module develops students' critical understanding of key theories, principles and concepts of organizational change management. Students will examine current theory and academic debate, within the context of the change process. Special attention will be paid to organizational culture, and the role it has to play in the management of change.
International Tourism Planning and Policy
This module provides students with a thorough understanding of the issues related to tourism management and development. The module considers the development of the industry from a public policy perspective and assesses the role of government organizations and institutions in facilitating the management and development of tourism. The module covers a range of issues in this context including the nature of tourism planning, the role of interest groups in policy formulation, the political aspects of tourism development and private public partnerships in tourism management. Students will also be introduced to the principles associated with planning and development at the local, national and international levels.
Global Service Management
This module aims to provide students with the knowledge and skills necessary for service management. Throughout it will emphasise the characteristics of service and the implications for managing in this sector. Where appropriate concepts and techniques will be drawn from HRM, Marketing and Operations Management and their value emphasized. The concept of service will embrace both manufacturing and service organizations, public and private, large and small. Students will learn that service management offers up unique challenges not least of which is the management of people (employees and customers) in the provision of service quality and the evaluation of service performance.
Visitor Attraction Management
The module introduce students to the nature, role and management of visitor attractions. Students will examine the management of a range of visitor attractions representing public, private and voluntary sites. Examples of both built and natural sites will be explored including heritage attractions, theme parks, national parks and World Heritage Sites.
Leadership, Innovation and Technology for Tourism, Hospitality and Events
In this module students will learn about a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. In addition students will be introduced to the role of innovation, the innovation process and its effective practice within the tourism, hospitality and events contexts. This module is intended to support students' development as an effective professional manager through an examination of cutting edge theories and practices associated with both leadership and innovation in the challenging environments faced by modern tourism, hospitality and events organisations.
Airline Strategy and Marketing
This module is designed to provide students with a thorough and current understanding of airline marketing and commercial strategies. It will examine the current airline environment and consider aspects of the marketing mix such as product design and management, pricing and revenue management, brand management, distribution channels, and selling, advertising and promotional policies. This module also considers types and methods of marketing research and information and how airlines build and manage the customer relationship throughout the customer life cycle. Furthermore, this module will facilitate, through case example and theoretical underpinning, evaluative consideration of the key strategic challenges facing aviation at the present time that may affect the future of airline marketing and management.
Airline Management
This module is designed to provide student with a strategic understanding of airline management. Student will learn how to develop and write a business plan and how to execute it in a virtual world simulation. Student will explore the interconnected factors that affect airline profitability and analyse the impact of different business strategies. Within this module student will use an online airline simulation game to create and run a virtual airline, trying to maintain its profitability and viability. Student will compete for market share and react to market dynamics. This module will encourage student to develop students' problem solving and critical thinking skills and student will learn how to convert strategy into effective tactics.
Business Tourism
Business Tourism is a term which covers a wide range of activities. This module will examine the different types of business tourism which make up the MICE industry – Meetings, Incentives, Conferences and Exhibitions, as well as discussing the characteristics of individual business travel. Students will learn about each of these diverse components of the Business Tourism Industry, and the role that they have to play within the wider tourism context.
Dissertation
To develop research skills by undertaking a well-researched piece of critical analysis on a topic relevant to your programme. Students will have the opportunity to explore a chosen topic in depth, relating it to the literature and previous research studies and to integrate students' findings across subject disciplines. Students will be supported and guided by an individual supervisor.