I am glad that I decided to study Edinburgh Napier University programme although I gave up the chance of studying for a local degree. I have learnt a lot from BA (Hons) Marketing Management, which aims at both theory and practice.
 

The BAMM assignments emphasize theoretical application which helps to enhance students’ critical thinking. The module I appreciate most is ‘Live Project’. It strengthens students’ skills of tackling challenges in real life situations. It also enables us to cooperate with the existing companies for the sake of specific problem solving. Last but not least, the graduation dissertation would be a big challenge for students but you will find the dissertation supervisors are patient and helpful. Undoubtedly, it helps to equip students with different techniques like research methodology and offers students an opportunity of analyzing their interested social issues.
 

The Edinburgh Napier University programme has offered me full of freedom and excitement. I am grateful that I met a group of classmates of BAMM who are really nice and friendly. We all enjoyed the cheerful moment together.
 

I was surprised by being awarded the Director’s List by SCOPE which is definitely great encouragement for my studies.
 

f I had a chance to choose the options between studying 2 modules or doing a Live Project, I would choose the latter again. The experience of doing the Project let me know the difference between academic theories and real life marketing situation and thus has changed my mind about insurance industry.
 

What is a Live Project? It is a module that provides a chance for students to work for any marketing activities in the real market. Students are playing the role of marketing consultant who is responsible for generating a marketing plan, strategy, and so on.
 

My Host Organization is a famous insurance company in the world. The nature of my Project is focusing on B2B relationships. Our group wants to understand the needs of brokers and develop a useful servicing model to attract and assist brokers. The servicing model will be suggested after the step of analysis. The realistic and cost-effective suggestion will be provided in the end of the report.
 

There were a number of difficulties when our group were doing this Project. First, our group are students only. How can we get the connection with brokers? Second, how can we collect the accurate information from broker firms and their competitors? It may involve some business secrets. Furthermore, after we get the information related to brokers, how can we know whether such information is significant to our Project? Thanks to our tutor and organization coordinator. With their help, we could finish this meaningful Project.

Generally speaking, Hong Kong people have negative impression to insurance industry. They feel annoyed when agency is selling a product to them. They are worried that agency will invest with their money and finally lose it in the investment. After I understood the industry environment and communicated with the host organization, I changed my mind. They are very professional in financial management and concerned about their customer needs.
 

After completing this Project, I have received an internship invitation from my interviewee. It is out of my expectation!
 

In the end, I would like to thank City University of Hong Kong as they design this meaningful Project for us. It is not easy to discover a similar Project/module in Hong Kong and I have learnt a lot including good time management, relationships and communication skills that are essential to a person who wants to succeed in a competitive environment. I hope this Project will be launched successfully again next year! Thanks so much again!