Programme Structure
The BA Marketing with Digital Media programme, awarded by Edinburgh Napier University in the UK, consists of a total 360 credits. Students admitted to this top-up degree will articulate into this programme from a sub-degree programme and will be required to study 120 credits (six 20-credit modules). The degree will be delivered part-time over three trimesters in 12 months.
| Trimester 1 | Trimester 2 | Trimester 3 |
|---|---|---|
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Continuing Education Fund (CEF) reimbursable modules.
^ Edinburgh Napier University and CityUHK SCOPE reserve the right to vary the programme structure from time to time
Programme Delivery
Lectures will be delivered by academic staff from Edinburgh Napier University and CityUHK, with tutorials supported by academic staff from CityUHK SCOPE and local practitioners.
Venue
Classes will be held at SCOPE Learning Centres in Kowloon Tong, TSTE East and/or other designated venues.
Student Support
Students registered in the programme will be issued a CityUHK SCOPE Student ID Card and an Edinburgh Napier University Matriculation Card. Services provisions include access to CityUHK's Run Run Shaw Library, Computing Services Centres, University's e-Portal, Electronic Services and Student LAN, as well as electronic resources provided by Edinburgh Napier University.
Assessment and Final Awards
All modules are assessed by coursework and/ or examination. Students will receive the BA Marketing with Digital Media award conferred by Edinburgh Napier University upon successfully completing the programme in accordance with the programme requirements.
Further Studies
Graduates of this programme may proceed to pursue postgraduate studies in a range of business disciplines at local or overseas universities.
Commencement
September 2025