"I have studied on this programme for the last year and have found it very enlightening. In particular, the Live Project module provided a rare opportunity for me to work with an HK organisation (non- profit, in our case) and put what I learned into practice. Through this project, I realised the differences between theories and the actual practice, and I got a good taste of what it’s like to be a marketer. From designing tailored strategies to finishing the actual project, it required constant communication and cooperation that I have benefited a lot from. The useful knowledge and practical techniques that I have learned during the writing of dissertation is also priceless and appreciated. I certainly think what I learned this year can be applied on my career path and help me to strive for success."