學費及資助

學費及資助

 

學費

 

報名費 ：港幣 $160（報名時繳付）


學　費 ：港幣 $35,000（分三期繳付）


所有費用不設退還。

 

持續進修基金

 

本課程正在為各單員申請納入持續進修基金「可獲發還款項課程名單」，有關詳情預計在十二月或之前公佈。

 

 

 

 

 

入學申請

入學申請

收生要求

申請者必須：


1. 持有相關學科的副學士或高級文憑（例如醫療服務、醫療科學、醫療研究、醫療及社區護理、護理研究、老年學、康復服務、院舍護理等）；或

2. 持有與醫療相關的香港資歷架構第四級（HKQF Level 4）的學歷，並具有至少一年的相關工作經驗；或

3. 在課程開始前年滿21歲，並具有至少3年的相關工作經驗。

 

註︰申請人或需參加入學面試。課程會優先考慮現職相關行業的申請人。

 

 

截止報名日期

2024 年1 月 19 日（星期五）

 

 

報名方法

1. 網上報名

申請者請於以下網址提交申請，並上載最高學歷及相關工作證明的文件副本： https://apps.scope.edu/eapp/pdac

 

2. 親身遞交報名表

請於截止報名日期前親身或以郵寄方式將下列「所需文件」遞交至：

九龍塘達之路
香港城市大學
李達三葉耀珍學術樓（LI）二樓 2410 室
(收件人︰Ms. Candy Wong)

 

所需文件：

1. 已填妥之報名表

2. 最高學歷及工作證明的文件副本

3. 繳交報名費之銀行入數紙正本、本票或劃線支票（抬頭「香港城市大學」）。恕不接受期票。

課程安排

課程安排

修讀年期及模式

一年兼讀制

 

 

上課安排

課程安排在平日晚間、星期六及/或星期日日間上課。

 

 

授課語言

課程以粵語授課，並使用中文講義及課程評核（輔以英文專業名詞）。

 

 

證書頒授

同學成功完成課程後將獲頒授 “Professional Diploma in Aged Care” (證書及成績單將以英語頒授)

 

 

開課日期

2024 年 2 月

 

 

上課地點

香港城市大學專業進修學院教學中心（九龍塘/尖東）

H

H

H

Trainer

Mr. Wilson Wong

Marketing Director
Price.com.hk

 

Guest Speakers

Mr. Ric KONG

Senior Engagement Manager & Marketing Technology Lead Deloitte Digital

 

Hang LAU

eCommerce Manager
Price.com.hk

 

Pinky LEE

YouTuber/ Enchor
Pinky Talks YouTube Channel

 

Ringo LI

Founder & Chief SEO Consultant
Owlish Online

 

Bonnie MAK

Associate Director, Head of eCommerce, Online Group
Samsung Electronics

 

Simon TANG

General Manager
Merchant Partnership, HKTV Mall

 

H

H

H

Application and Commencement

Basic Information
Course Code 232-40440
Application Fee Waived until further notice
Course Fee HK$22,500
Basic Information
Expected Commencement Date TBC
Duration 90 hours, 1 session per week
Application Deadline 2 weeks before course commencement
Basic Information
Medium of Instruction English supplemented with Cantonese, assessments will be delivered in English
Venue City University of Hong Kong Kowloon Tong Campus OR SCOPE Tsim Sha Tsui East Learning Centre
Enquiries 3442 4977 / 3442 7423
Email juliolam@cityu.edu.hk

Online Application

Application should be submitted online via www.scope.edu/eapp/digitalmarketing.

H

H

H

Admission Requirements

(i) Associate Degree or Higher Diploma or above, with at least 2 years of work experience; OR
(ii) Level 2 or above in five subjects in HKDSE Examination (a maximum of two Applied Learning (ApL) subjects can be counted, including Chinese and English; or equivalent, with at least four years of working experience; OR
(iii)Mature students (at least 21 years of age) with at least five years of working experience.

H

H

H

Class Schedule

Classes will be primarily conducted on Saturday mornings, 10:00am – 1:00pm.

 

Assessment and Award

The first module Digital Marketing in the Metaverse Era will be assessed by Participation and activities engaged in class (10%), E-commerce exercises (30%), Individual reflection (30%), Group Project (30%). The second module Social Media Marketing and the third module Consumer and Netizen Behaviour will be assessed by Participation and activities engaged in class (10%), Assignment (40%) and Group Project (50%).

To pass the module, the student must attempt all assessment components and achieve the overall marks of 40 or above. Students are also required to obtain a minimum mark of 30 in each assessment component. In order to be awarded the Certificate in Marketing in the Digital Era, students have to pass all modules with attendance of 70% for each module.

 

Teaching Venue

Classes will be mainly scheduled in City University of Hong Kong Kowloon Tong Campus OR SCOPE Tsim Sha Tsui East Learning Centre.

Subscribe to Professional Diploma, Certificate and Short Course