CityU SCOPE的ADMS兼讀制課程十分適合全職工作者，因為上課時間大多在晚上7時收工後。
而且上堂地點在尖沙咀和九龍塘十分方便,很適合在職人仕。 在報讀之前我已認為ADMS的課程內容十分實用，有人事管理、商業經濟、法律，英文等等,完成ADMS後。我更認為當中的商業英語課程是最實用的一科，因為此科目可說是萬用的。 不只於寫作，做功課時我能寫出精簡易明，文法通順的句子， 讓我在工作時處理英文電郵和計劃書都更加得心應手。 ADMS畢業後我繼續於CityU SCOPE修讀銜接學位課程(Top-up Degree) ， 因為我深知在現今社會要保持競爭力就必須不繼學習,以增值自己。
"It is my honor to share my feeling about our graduation and I am so proud to graduate from BA (Hons) in Marketing Management with Business Studies. During the study, I have enriched my knowledge of marketing management and broadened my horizons of international environment.
I feel so lucky to have met all of my teachers. I would like to take this opportunity to thank them since they have helped me overcome many difficulties and brought out the best in me.
"Studying in BAMMBS is the most memorable experience throughout my school life. The Lecturers are professional and helpful. They are eager to understand students’ needs.
"BA (Hons) Marketing Management with Business Studies (BAMMBS) offers a series of modules for students to further develop managerial skills in the field of marketing. For instance, the Strategic Management, one of the modules provides students with more specific knowledge of how to manage operational problems of a company in strategic manners. In the classes, we have to apply the theories to various real cases. This learning process is interactive and absolutely facilitates us to think and judge. Besides, we learnt to use some statistics software which is very useful for our future career.
"BA (Hons) Marketing Management with Business Studies (BAMMBS) by Edinburgh Napier University (ENU) was my first choice when I was searching a top-up degree programme to pursue my study. I chose it because the programme structure includes both theoretical and practical modules and ENU Business School has a sound ranking in the UK.
"Marketing requires very innovative and creative individuals, and this programme encourages and develops students to do exactly this. The overseas and local professors and tutors are very supportive and encourages independent learning.
"Time flies, I still remember the moment when I first applied for this programme. At the beginning of this programme, I was filled with nervousness and anxiety as an Associate Degree graduate with an accounting background who had never studied any Marketing modules before.
"Studying Business (Hons) Marketing Management in Edinburgh Napier University was one of my wisest choices in my study path. I still remember how I felt when I first applied this programme; the capability to study in this program was my major concern as a student who did not had much experience in studying marketing before. The guidance and patience from Napier University and SCOPE, City University of Hong Kong lecturers and tutors has been offered the greatest support to my studies.
f I had a chance to choose the options between studying 2 modules or doing a Live Project, I would choose the latter again. The experience of doing the Project let me know the difference between academic theories and real life marketing situation and thus has changed my mind about insurance industry.
What is a Live Project? It is a module that provides a chance for students to work for any marketing activities in the real market. Students are playing the role of marketing consultant who is responsible for generating a marketing plan, strategy, and so on.