In today's digital age, businesses need to have a strong online presence in order to reach their target audience and stay competitive, so digital marketing is a critical component of any successful business strategy.
The programme aims to equip students with the principles, theories and the latest tools & practices in marketing with a specification in digital marketing and e-commerce in the digital era. Students will acquire an understanding and the current market practices of various digital marketing scopes locally and internationally, stay up-to-date with the latest trends and best practices, which helping them to stay ahead of the curve in the digital era.
Qualifications Framework 
This programme is recognized under the Qualifications Framework.
- QF Level: Level 4
| QR Registration No. | QR Validity Period | |
| Certificate in Marketing in the Digital Era | 23/000004/L4 | 28/12/2022 To On-going |
| Certificate for Module in Digital Marketing in the Metaverse Era | 22/000899/L4 | 27/10/2022 To On-going |
| Certificate for Module in Social Media Marketing | 22/000891/L4 | 27/10/2022 To On-going |
| Certificate for Module in Consumer and Netizen Behaviour | 22/000892/L4 | 27/10/2022 To On-going |
HKQR website: www.hkqr.gov.hk