The module aims to provide students with a solid foundation for understanding the analytical framework for managing the marketing function of business organizations and the skills for developing maintaining successful social media marketing strategies. In particular, the latest social media marketing tools and techniques will be discussed.

• Key concepts of Social Media Marketing.
• Emerging Trends in Marketing.
• Social Media Promotion and Advertisements, from Facebook Instagram and LinkedIn to Tik Tok and Reels.
• COBRA (consumer’s online brand-related activities).
• Viral marketing.
• Online brand experience.
• Marketing Automation.
• Permission Marketing.

Learning and teaching are facilitated by various channels, including lectures, tutorials, and workshops.

Assessment for the taught modules is by coursework and examination.

• Level 2 or above in five subjects in HKDSE Examination (a maximum of two Applied Learning (ApL) subjects can be counted), including Chinese and English; or equivalent
• Passed five subjects in HKCEE, including Chinese and English at level 2/ Grade E or equivalent PLUS at least two years of working experience; or
• Mature students (at least 21 years of age) with at least three years of working experience.