Enquiry

Enquiry

7

Admission Requirement

Admission Requirement

  • Level 2 or above in five subjects in HKDSE Examination (a maximum of two Applied Learning (ApL) subjects can be counted), including Chinese and English; or equivalent
  • Passed five subjects in HKCEE, including Chinese and English at level 2/ Grade E or equivalent PLUS at least two years of working experience; or
  • Mature students (at least 21 years of age) with at least three years of working experience.
  • Level 2 or above in five subjects in HKDSE Examination (a maximum of two Applied Learning (ApL) subjects can be counted), including Chinese and English; or equivalent
  • Passed five subjects in HKCEE, including Chinese and English at level 2/ Grade E or equivalent PLUS at least two years of working experience; or
  • Mature students (at least 21 years of age) with at least three years of working experience.
6

Assessment

Assessment

Assessment for the taught modules is by coursework and examination.

Assessment for the taught modules is by coursework and examination.

5

Programme Delivery

Programme Delivery

Learning and teaching are facilitated by various channels, including lectures, tutorials, and workshops.

Learning and teaching are facilitated by various channels, including lectures, tutorials, and workshops.

4

Programme Features

Programme Features

  • Key concepts of Social Media Marketing.
  • Emerging Trends in Marketing.
  • Social Media Promotion and Advertisements, from Facebook Instagram and LinkedIn to Tik Tok and Reels.
  • COBRA (consumer’s online brand-related activities).
  • Viral marketing.
  • Online brand experience.
  • Marketing Automation.
  • Permission Marketing.
  • Key concepts of Social Media Marketing.
  • Emerging Trends in Marketing.
  • Social Media Promotion and Advertisements, from Facebook Instagram and LinkedIn to Tik Tok and Reels.
  • COBRA (consumer’s online brand-related activities).
  • Viral marketing.
  • Online brand experience.
  • Marketing Automation.
  • Permission Marketing.
3

Aims

Aims

The module aims to provide students with a solid foundation for understanding the analytical framework for managing the marketing function of business organizations and the skills for developing maintaining successful social media marketing strategies. In particular, the latest social media marketing tools and techniques will be discussed.

The module aims to provide students with a solid foundation for understanding the analytical framework for managing the marketing function of business organizations and the skills for developing maintaining successful social media marketing strategies. In particular, the latest social media marketing tools and techniques will be discussed.

2

General Information

Basic Information
Module Title: Social Media Marketing
Contact Hour: 30 hours
Duration:

10 weeks
QF Level: Certificate for Module in Social Media Marketing is recognised under the Qualifications Framework.
QF Level: Level 4
QR Registration Number: 22/000891/L4
Validity Period: On-going since 27 Oct 2022
1

Admission and Application

Admission And Application

Admission Requirements

  • Have obtained level 2 or above in five subjects in HKDSE Examination (a maximum of two Applied Learning (ApL) subjects can be counted), including Chinese Language and English Language; or equivalent,); plus 2 years of IT/ business work experience; OR
  • Have passed five subjects in HKCEE, including Chinese and English at level 2/ Grade E or equivalent, PLUS holding a diploma/certificate in any disciplines and 2 years of work experience in IT/ business; OR
  • Associate Degree (AD) or a Higher Diploma (HD) graduates; OR
  • Be a mature student of at least 21 years of age, PLUS having at least three years of relevant IT related work experience (preferable with basic knowledge of basic programming).

 

Online Application

 www.scope.edu/eapp/waddb

 

6
Subscribe to Professional Diploma, Certificate and Short Course