"Studying in BAMMBS is the most memorable experience throughout my school life. The Lecturers are professional and helpful. They are eager to understand students’ needs.

"BA (Hons) Marketing Management with Business Studies (BAMMBS) offers a series of modules for students to further develop managerial skills in the field of marketing. For instance, the Strategic Management, one of the modules provides students with more specific knowledge of how to manage operational problems of a company in strategic manners. In the classes, we have to apply the theories to various real cases. This learning process is interactive and absolutely facilitates us to think and judge. Besides, we learnt to use some statistics software which is very useful for our future career.

"BA (Hons) Marketing Management with Business Studies (BAMMBS) by Edinburgh Napier University (ENU) was my first choice when I was searching a top-up degree programme to pursue my study. I chose it because the programme structure includes both theoretical and practical modules and ENU Business School has a sound ranking in the UK.

"Studying Business (Hons) Marketing Management in Edinburgh Napier University was one of my wisest choices in my study path. I still remember how I felt when I first applied this programme; the capability to study in this program was my major concern as a student who did not had much experience in studying marketing before. The guidance and patience from Napier University and SCOPE, City University of Hong Kong lecturers and tutors has been offered the greatest support to my studies.

f I had a chance to choose the options between studying 2 modules or doing a Live Project, I would choose the latter again. The experience of doing the Project let me know the difference between academic theories and real life marketing situation and thus has changed my mind about insurance industry.
 

What is a Live Project? It is a module that provides a chance for students to work for any marketing activities in the real market. Students are playing the role of marketing consultant who is responsible for generating a marketing plan, strategy, and so on.
 

I am glad that I decided to study Edinburgh Napier University programme although I gave up the chance of studying for a local degree. I have learnt a lot from BA (Hons) Marketing Management, which aims at both theory and practice.
 

The BA (Hons) Marketing Management Programme had been an unforgettable experience in my study life. The well-organized programme structure helps me build strong self-discipline in learning and accomplishing assigned duties. Independence and Teamwork are both emphasized in the learning process which is challenging and exciting! The Live Project had offered a valuable chance for me to work, in coordination with my teammates for the Host Organization so that I could understand more about business world in reality through such unique experience.